Jungle Bird is a quarterly subscription box for high-end organic skincare and beauty products. Their target market is high net-worth women. The goal was to create a brand that felt expensive yet earthy with deep, rich, and vibrant colors.
The inspiration for the packaging came from an interior design trend popular among high net worth individuals that utilizes beautiful and bold wallpapers.
This packaging was created to be experiential from start to finish. After opening the box, The lid reads "welcome to the nest" and below that you have the products nestled in recycled wood shavings. These shavings are incredibly environmentally friendly in addition to resembling an actual nest in the bottom of the box. Upon removing all of the products and materials, consumers find a little egg printed on the bottom of the box that reads "please recycle". Below is an image of the included insert highlighting that box's products. The UPC is FPO but would lead to landing page with more detailed product information.
Jungle Bird's social media primarily features products however they also work with highly vetted influencers and share unboxing videos and product reviews as well as ingredient features and facts about clean skincare.